AI Insights · Timothy · April 2025
Top 5 Social Apps Performance in Nigeria Q1 2025 on Unified Platform
Explore the performance trends of the top 5 social apps in Nigeria for Q1 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2025, the top social apps in Nigeria showed varied performance trends across weekly downloads, revenue, and active user metrics. Here’s a closer look at the data from Sensor Tower.
TikTok - Videos, Shop & LIVE experienced a noticeable fluctuation in weekly revenue, peaking at approximately $94K in late February. The app's weekly downloads started strong with over 350K in early January but saw a decline to around 253K by the end of March. Active users remained relatively stable, hovering around 18.5M.
Facebook maintained a steady revenue stream, with a peak of $12K in late February. Weekly downloads began at 335K and slightly decreased to around 302K by the end of the quarter. Active users remained consistent, with figures around 27M throughout the period.
Instagram saw a peak in weekly revenue at nearly $15.7K in late February. Downloads showed a downward trend from 197K in early January to about 156K by the end of March. Active users hovered around 11.3M, with minor fluctuations.
Second Number for Call & Text had a peak in revenue of $11K in late February. Downloads were relatively stable, with a slight increase towards the end of March, reaching 8.6K. Active users saw a minor increase, ending the quarter at approximately 34.8K.
Tango- Live Stream, Video Chat showed a peak revenue of $9.3K at the end of January. Downloads decreased from 22K in early January to about 8.8K by the end of March. Active users remained around 99K, with some minor variations.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.
